Have your kids wanted Burger King Kids Meals more after seeing the Spongebob/Sir Mix a-Lot commercial?

BK argued that they have the commercials played during more adult programming, when faced with the allegation that it was inappropriate for young kids. The problem is, the commercial is selling kids meals so I'm curious if kids are seeing this commercial and if it's actually working on them or if it's directed toward adults some how... to have them buy the meals for their kids with them being only 99cents however they contain very little food, I would guess anyone above 12 couldn't sustain themselves on the meal. Am I wrong?